Innovative, Impactful Research
Not all Market Research firms are the same.
Zoom Insights leverages its brand marketing and consumer research expertise to generate actionable insights that drive effective campaign strategy to meet Brand objectives and deliver results.
Zoom Insights executes a full range of primary and secondary research that yields meaningful quantitative and qualitative findings that glean actionable insights for our client partners
Segmentation Studies
Segmentation is one of our passions, as the outcomes are critical information for any consumer-centric brand. By asking your consumers the right questions, Zoom Insights will identify and define your key consumer segments. This 3-D consumer profile all include their distinct demographic, psychographic and behavioral analysis.
Focus Groups
Our process is one of the things that differentiates us from other firms. Our approach yields deeper, more relevant insights to exceed your learning objectives and give you the information you need to move your business forward. Focus group moderating requires a delicate balance of art and science. When properly executed, and coupled with the required marketing acumen, they result in relevant insights that lead to actionable recommendations.
Digital Surveys
At Zoom Insights we connect you with your target audience to get fast, efficient and actionable feedback to answer your most critical questions. Our broad database of diverse consumers stands at the ready to provide meaningful responses for our clients in record time; and our team is prepared to help analyze those results and interpret how they impact your brand's needs in the short and long term.
Live Interviews
When necessary, Zoom Insights conducts in-depth, one-on-one structured discussions with target consumers that help to uncover root thoughts, attitudes and behaviors that provide deeper insight to drive brand strategy to meet business objectives.