President + Qualitative Specialist
Dr. Beverly Wright
As the President of Zoom Insights Inc., Tim leverages 15 years of strategic marketing/consumer research experience to deliver superior results to our partners. He is highly experienced in designing, moderating, analyzing, reporting key findings, and offering recommendations to address project objective.
He has personally moderated and conducted over 100 (+) focus groups and in-depth interviews, and has been involved in a wide variety of quantitative research projects.
Tim held the position of Director of Strategic Planning and Senior Marketing Manager for two Fortune 500 CPG corporations prior to joining Zoom Insights in 2009.
With a PhD in Marketing, a Master's degree in Statistics and a Bachelor's degree in Decision Sciences from Georgia State University.
Dr. Wright won numerous teaching awards from Georgia State University for courses including Project Management, Introduction to Modeling, Business Statistics and Management Principles.
Her research interests include evaluating marketing research methods. She has published in journals including Journal of Applied Business Research and is currently working on publishing a lab manual for marketing research.
Dr. Wright adds an invaluable level of Quantitative capabilities to the Zoom Insights team.