Focus Group Moderation
Focus Group Moderators are not all the same. Moderating is a delicate balance of art and science that when properly executed, and coupled with marketing acumen, results in relevant insights that lead to actionable recommendations. Our process yields deeper, more relevant insights to exceed your learning objectives and give you the information you need to move your business forward. That's what we do better than other firms.
When the topic is of a more sensitive or personal nature, Zoom Insights conducts one-on-one structured discussions with target consumers to uncover root thoughts, attitudes and behaviors that are relevant to your business issues.
Zoom Insights is passionate about facilitating internal and/or external group discussions and creative activities designed to reveal unique and innovative solutions to your business issues.
Whether at the store or in the home, Zoom Insights identifies key motivators, triggers and rationale that impact consumer behavior. This methodology often identifies the gap between what people say they do, and what their actual behavior reveals.
Face to face consumer interviews (consumer intercepts) often provide the most reliable method to gather information about consumer thoughts, attitudes and beliefs. Zoom Insights will facilitate the entire process, summarize the results and deliver actionable recommendations regardless of the scope or geography.
By asking the right questions to your consumers (either via online survey or ISIs), Zoom Insights will identify and define your key consumer segments, along with their distinct demographic, psychographic and behavioral profiles. This information is critical for a consumer centric brand and segmentation is one of our passions at Zoom Insights.